I’m a proud convert from CPC to conversion tracking (pun intended)!
As a full-time freelancer...
... I help clients worldwide tackle their GTM and GA4 challenges, turning clicks into meaningful insights.
On this website, I'll be sharing practical insights from my projects and keeping you updated on exciting new projects I'm working on, like our own CMP tool.
Looking for the Shopify script?
We've just published a conversion tracking guide for Shopify (custom pixels) & GTM with Julius from Analytics Mania.
Reach out to me to get the Shopify custom pixel script that also generates the Google Ads remarketing data layer with custom(isable) product IDs.
Comes with the ready-made GTM recipe, too.
CMP That Works
Tired of unreliable CMPs and cookie banners that require hacks and workarounds to function properly?
Based on my experience with the existing CMP solutions, my partners and I have joined forces to develop a solution that works seamlessly with GTM.
Beta testing applications are currently open.
Why another blog?
Most tutorials focus on where to click without explaining why.
My mission is to go beyond the interface, sharing strategic insights and thought processes
to elevate your conversion tracking skills.